Commercial Roof Coatings & Fluid-Applied Systems for Cost-Effective Roof Restoration
Extend the Life of Your Commercial Roof with Advanced Roof Coatings
Fluid-applied roofing systems—also known as roof coatings—are an innovative, cost-effective solution for aging or weathered commercial roofs. Applied as a liquid membrane, these coatings cure to form a seamless, waterproof barrier that protects your roof from leaks, UV damage, and thermal cycling.
Whether your building has a TPO, EPDM, metal, or modified bitumen roof, fluid-applied systems can restore performance without the cost and disruption of a full replacement. At RiverLand Roofing, we specialize in high-performance roof coatings from leading manufacturer GAF, ensuring superior adhesion, durability, and energy efficiency.
Why More Building Owners Are Choosing Coatings Over Replacements
✔ Lower Costs – Roof coatings are significantly less expensive than a tear-off and re-roof. They use your existing structure as a base, saving on labor, disposal, and materials.
✔ Energy Efficiency – Reflective coatings help reduce rooftop heat absorption, lowering your building's internal temperature and reducing cooling costs. GAF’s white elastomeric coatings are ENERGY STAR® certified.
✔ Seamless Waterproofing – Unlike traditional membranes with seams and fasteners, fluid-applied coatings create a monolithic surface that resists ponding water and eliminates common leak points.
✔ Minimal Business Disruption – Since there’s no tear-off, the installation is quicker, quieter, and non-invasive—perfect for businesses that can’t afford downtime.
✔ Tax Advantages – Roof coatings often qualify as a maintenance expense, meaning you may be able to deduct the full cost in the year of application.
✔ Sustainability – Extend the lifespan of your existing roof and reduce landfill waste with a system designed to be renewed rather than replaced.
Coatings or Replacement? Make the Smart Choice for Your Roof and Your Budget
| Feature | Roof Coatings | Full Replacement |
|---|---|---|
| 💰 Cost | 50–70% less than a full tear-off. Budget-friendly & capital-preserving. | Major capital expense with higher upfront cost. |
| 🔧 Disruption | Non-invasive—no tear-off, no mess, no interruption to business. | Loud, dusty, disruptive demolition. May require shutdowns. |
| 🚀 Speed | Fast application—most jobs completed in days. | Weeks or more depending on roof size and weather. |
| 🌍 Environmental Impact | Low-waste, sustainable solution that reuses your existing roof. | Tear-off debris goes to landfill—high environmental cost. |
| 🛠️ Eligibility | Ideal for roofs in fair condition with minor wear or leaks. | Only necessary for structurally compromised or failed roofs. |
| 📜 Warranty | Up to 20-year No Dollar Limit system warranty with GAF coatings. | Typical manufacturer warranties of 20–30 years. |
Check out our article HERE for a deeper breakdown of the differences between coatings and replacements!
Why Choose RiverLand Roofing?
Trusted Experts in Fluid-Applied Commercial Roofing Across the Mid-South
At RiverLand Roofing, commercial roof coatings aren’t just something we also do—they’re what we specialize in. From warehouses in Memphis to retail plazas in Baton Rouge, we help building owners protect, preserve, and extend the life of their roofing systems without the cost and chaos of full replacements.
Here’s why property managers and facility directors trust RiverLand:
✅ Certified GAF Installers
We’re trained and certified by GAF—the leading name in roofing systems. Our crews apply every coating system to manufacturer specifications, ensuring maximum durability and warranty eligibility.
✅ No Dollar Limit Warranties
Our expertise and certification with GAF allows us to offer the Emerald Pledge Roof Guarantee, offering you up to 20 years of warranty coverage with no dollar limit, including workmanship and materials.
✅ Coating-First Philosophy
Where others jump to full replacement, we start by asking: Can it be restored? Our approach often saves our clients tens of thousands of dollars by avoiding unnecessary tear-offs.
✅ No-Disruption Promise
Business as usual is important. That’s why our fluid-applied systems go down with no loud tear-off, no debris, and minimal crew footprint—perfect for retail, schools, and healthcare settings.
✅ Local + Licensed + Insured
We serve Mississippi, Tennessee, Alabama, Arkansas, and Louisiana with boots on the ground and the licenses to back it up. No fly-by-night sales teams—just reliable service from start to finish.
RiverLand Success Stories
School Roof Saved Without Tear-Off: Restored With Coatings
A school district was facing the high cost and disruption of tearing off a nearly 50-year-old asphalt and gravel roof. Instead of going down the expensive replacement route, RiverLand Roofing provided a smarter alternative. We restored the existing roof using a fluid-applied GAF system—eliminating the need for new tax funding, avoiding major construction delays, and significantly reducing the building’s long-term energy costs. Backed by a 20-year GAF Diamond Pledge™ NDL Warranty, this project proves how our coating-first approach delivers lasting protection, cost savings, and peace of mind—without the hassle of a full replacement.
Four Roofs, One Solution
This multipurpose building faced a unique problem: it had four roofs made up of three different substrates: PVC, EPDM, and Ballasted EPDM. After experiencing constant leaks, they were facing the high cost of four replacements. Instead, RiverLand was able to install a liquid-applied roof system on all four, tailoring our process to fit the needs of each substrate. Now the roofs are not only leak free, but they all have the same extended lifespan and are covered under the same 10-year GAF Diamond Pledge NDL Warranty! This greatly simplified all of their roof maintenance going forward, standardizing their roofs needs, all at a much lower cost than four full replacements!
Want to see more? Check out a selection of our work in our portfolio!
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A fluid-applied roof system is a seamless, monolithic membrane created by applying specialized liquid materials directly onto your existing roof. Unlike traditional roofing that uses pre-fabricated sheets, our GAF fluid-applied systems conform perfectly to your roof's unique contours, eliminating seams where leaks often occur. While "coating" is the common term, it's actually a complete, multi-layered system designed to restore, protect, and significantly extend your roof's lifespan, often for decades, without the need for a costly tear-off.
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Choosing a GAF fluid-applied roof system means you're investing in a high-performance, sustainable solution. As a GAF Coatings Pro+ Certified Contractor, we exclusively install GAF systems that offer superior waterproofing, excellent UV protection, and enhanced energy efficiency. These systems can transform your old, failing roof into a durable, reflective surface, drastically reducing cooling costs and protecting your assets, all while backed by GAF's industry-leading warranties.
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Our GAF fluid-applied roof systems create a robust, impenetrable shield over your existing roof, protecting it from the harshest elements—UV radiation, extreme temperatures, and severe weather. This protective layer stops the deterioration process in its tracks, preventing leaks, cracks, and general wear and tear. By reinforcing and restoring your current roof, it can add 10, 15, or even 20+ years of functional life, postponing the expense and disruption of a full roof replacement.
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Our GAF Coatings Pro+ Certification is your assurance of expert-level service and quality. It means we've undergone rigorous training and met GAF's highest standards for knowledge and application of their fluid-applied roof systems. This elite certification demonstrates our deep expertise in selecting and installing the right GAF system for your specific needs, ensuring top-tier performance, maximum longevity, and full compliance with GAF's strict warranty requirements. You're getting the best GAF has to offer, installed by the best.
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Absolutely! Many of our GAF fluid-applied roof systems, especially the lighter-colored options, are highly reflective. This means they bounce a significant amount of the sun's heat away from your building rather than absorbing it. This "cool roof" effect can dramatically lower the temperature of your roof surface and the interior of your facility, leading to substantial reductions in your air conditioning usage and utility bills, particularly during the hot summer months here in Oxford, Mississippi.
Want to Know if a Roof Coating is Right for Your Building?
Reach out to us! We’ll provide you with a free estimate and honest assessment of your roof, and then work with you to build the perfect solution!